New CIO of Starbucks - Jessica Brewer

 As the new Chief Innovation Officer (CIO) of Starbucks I'm excited to bring new innovated ideas to Starbucks.  Starbucks' main business is a leading speciality coffee roaster, marketer, and retailer around the world in 83 global markets. Americas region and beverages make up the biggest share of revenue. (Farley, 2021) Starbucks is wildly successful, with revenue increase of 23.57% in 2022 vs. 2021. Their net profit margin is 14.45% which is up 265.82%. (Marketline) Starbuck's SWOT Analysis is as follows: Starbuck's has three primary strengths that effects strategy, operations, and financials.  Strategic - Building Strong Customer Connect Through Value - Added Service:       Starbucks competes in a highly competitive foodservice retail environment that requires regular delivery of high-quality service in order to maintain existing consumers or attract new ones. Aside from selling its world-famous coffee blends in a range of tastes, the company focuses on giving its in-